PHILOSOPHY
IT × ∞ ― Expanding the possibilities of society infinitely through technology.
IT is not omnipotent. But when applied with the right intent, it holds infinite potential. That belief is at the heart of everything we do at Preferred Inc.
We combine technology with the real-world insights gained from running our own businesses — a café, an e-commerce brand, a real estate company. This unique position allows us to bridge the gap between 'those who build' and 'those who use,' creating solutions that truly work.
VISION
IT × ∞ — Shaping the Infinite.
Expanding the possibilities of society endlessly through technology. IT isn't omnipotent, but with the right application, it holds infinite potential.
From streamlining daily operations to creating entirely new business models, technology can transform what was once impossible into reality. Our vision is to be the catalyst for that transformation — helping businesses, communities, and society unlock potential they didn't know they had.
MISSION
Create our own businesses, and give back.
With IT infrastructure at our core, we create our own businesses and continuously return the knowledge gained as DX solutions. That is our mission.
Many IT companies build solutions for others without ever experiencing the challenges of running a business themselves. We take a different path. By operating Slow Rush Coffee in Kamakura, the LC COFFEE e-commerce brand, and Miyabi Real Estate in Shinjuku, we live the same realities our clients do — managing inventory, serving customers, handling logistics, and making decisions under uncertainty.
The insights gained from these businesses flow directly into our consulting and development work. Every pain point we encounter, every workflow we optimize in our own operations becomes a lesson we bring to client projects. This cycle of creating, learning, and giving back is the engine that drives Preferred Inc.
VALUES
Our Values
These four values guide every decision we make — from how we design solutions to how we engage with our clients and each other.
VALUE 01
Field-First Approach
Practical Knowledge from Our Own Businesses
We don't just build systems — we use them. By operating our own café in Kamakura and real estate business in Shinjuku, we experience firsthand the challenges our clients face. This field-first approach ensures that every solution we deliver is grounded in real-world usability, not just technical specifications.
VALUE 02
End-to-End Delivery
One-Stop from Planning to Operations
From initial requirements definition through design, development, testing, and ongoing operations — we handle the entire lifecycle in-house. By eliminating handoffs between multiple vendors, we minimize communication loss, maintain consistent quality, and deliver faster. One team, one vision, from start to finish.
VALUE 03
Trust & Security
ISMS Certified, Security First
We hold ISO27001/ISMS certification — an international standard for information security management. Your data and business information are protected under rigorous standards. Security is not an afterthought but a foundational principle embedded in every project we undertake.
VALUE 04
Flexible Solutions
Right-Sized Solutions for Every Challenge
Whether it's a startup's MVP or an enterprise-scale platform, we tailor our approach to match. We don't force one-size-fits-all frameworks. Instead, we listen carefully, understand your unique context, and design solutions that fit your business — right size, right technology, right budget.